EXPERTS

Mark Johnson is chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India, which he cofounded with Harvard Business School professor Clayton M. Christensen. He has consulted to Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.

Johnson’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation. This work is the subject of the McKinsey award–winning Harvard Business Review article, “Reinventing Your Business Model,” coauthored by Clayton Christensen and Henning Kagermann, which he has greatly extended and expanded in his new book Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press, February 2010). Johnson has also coauthored The Innovator’s Guide to Growth (Harvard Business Press, 2008) and has published articles in the Sloan Management Review, Advertising Age, andNational Defense.

Prior to cofounding Innosight, Johnson was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power–trained surface warfare officer in the U. S. Navy.

Specialties: strategy, business development, innovation, entrepreneurship